Milka

Milka likes to be nice – tender more specifically, and these Say It With Milka films are about highlighting the nice things people do for each other that often get overlooked.

This campaign was made to promote Milka’s praline boxes across Europe, and to share the idea that these small little gestures of goodwill are better met with Milka-flavoured appreciation over the usual head nod or cursory ‘thank you’.

Directed by Jean-Pierre Jeunet (Améiie, Delicatessen, A Very Long Engagement), the films see the adventures of Elena the postwoman as she spreads a little bit of goodwill throughout Lilaberg.