Edgard & Cooper

– Pet Calendar

Rolled out across social media, a downloadable pet calendar was made available so no holiday, event or special occasion went un-missed.

On one of several creative sprints with Edgard & Cooper, I thought it would be cool if pets got their own holidays to celebrate.

Delving deeper into their world, we thought of what the pets themselves would mark on the calendar to celebrate, commemorate and enjoy – the dog’s undying love of sticks, tuxedo night for the most discerning cats, the memory of their favourite chew toy or a week purely dedicated to pet rights.