Nike
– The Shirt Never Sleeps
Whatever your age, whatever your team, you always care about the shirt.
I’m normally most concerned about Sheffield United’s new strip, but on this occasion FC Barcelona had to do.
Football is tribal, and the colours you wear are central to that. Grown-ups debate about them on football forums, social media and WhatsApp groups.
They define where you come from, what you’re fighting for on the pitch and what you sing about on the terraces.
It is the spirit of towns, cities and countries.
The shirt never sleeps, for the game that never stops.
Up the Blades.
The day a Blades fan took over the Barcelona superstore and sports shops around the world.
The campaign travelled beyond Catalonia too, with South Africa’s Kaizer Chiefs getting in on the action.
AGENCY Wieden + Kennedy, Amsterdam CREATIVE DIRECTORS Al Merry & Craig Williams COPYWRITER Thomas Walton