Cannondale

When wrapping a commercial for the biking giant, Cannonale, director Kyle Thrash wanted to blow out the story he had teased in the initial film, bringing the cathartic nature of riding to the fore.

Based on a theme of getting out of the day-to-day, our cyclist leaves a voicemail to her loved one explaining she’s using two wheels to get out of her head, riding relentlessly to exercise the day-to-day out her system and get back to that time when it was just you, me and the road.