Corona is the most followed beer brand on Instagram, by miles.

Taking over the brand’s social copywriting responsibilities in February ‘17, I wrote lines for the core material; Posts From Paradise.

Working with photographers Morgan Maassen, Woody Gooch and Chris Searl, I wrote about 7, 837 lines about sun, sea, beer and paradise in general, the feed grew by over 250, 000 followers during my tenure.

A selection of the posts are below.

AGENCY Wieden + Kennedy, 2017.