From tone of voice to social to digital, the following is a selection of work done across many briefs and clients.
It’s the stuff that makes brands sound human, or better, like a mate.
Some are nicked from decks with an NDA question mark hovering over them, some of the work is out there in the world and some of it was on the wrong side of a last minute tactical campaign.
GeSI
A movement created with the aim to bring together the tech giants of the world to unite in the face of global climate change, this film aired at the largest tech conference in the world – WebSummit.
Ridley Scott himself spoke at the conference of 100, 000 attendees saying: “The luxury of science fiction is that it's fantasy. We're dealing with reality. We're being way, way too polite about where we are. We are at the threshold of an abyss of disaster, and people keep being polite about what's going on. I think it's time to get much tougher and much stronger.”
Agency Ridley Scott Creative Group (Ams)
2021
ROLE
Script
Ageas
This was a challenge designed to get people moving.
Ageas set a goal to travel 3.5 million kilometres – together – and needed the right words to spark that journey.
So we wrote them. Emails, headlines, posts.
An internal campaign that helped employees step out from behind their desks and into something bigger.
Small steps became a company-wide movement, with participation ending up at an all time high.
Agency GOOD (Belgium)
2024/25
ROLE
Dotcom
Headlines
Comms
Milka | Say It With Milka
This was the pre-launch for a bike that never made it into existence.
The VanMoof V was supposed to be the ultimate commuter bike, making cities feel smaller and cleaner.
But, as the Portuguese say, hell is full of good intentions, and when the brand temporarily died, so did the bike.
Agency Wieden + Kennedy Amsterdam
2018
VP Med Group
I had to learn a lot of words for this one.
And just so I don’t get cast as some nepobaby — yeah, my dad worked in the upper echelons of this company. They came to me during some precious time off after a traumatic experience at the hands of some really mean creatives. I reluctantly agreed.
After squabbling with my father why the word amongst is only for the boomers, we finally settled it and Vascular Perspectives became VP Med Group, fully re-branded and a new website born.
Client VP Med Group (in house, UK)
2021/2022
THE VANMOOF V
This was the pre-launch for a bike that never made it into existence.
The VanMoof V was supposed to be the ultimate commuter bike, making cities feel smaller and cleaner.
But, as the Portuguese say, hell is full of good intentions, and when the brand temporarily died, so did the bike.
Client VanMoof (in house, NL)
2021
ROLE
Script
ROLE
Dotcom
TOV
ROLE
Naming
Dotcom
Social
Fabrique
Pretty simple one, this one. Sit in a room until you’ve thought of over 9000 names you think a titan Chinese fashion brand would LOVE.
And boy, after a few really early mornings, did they go crazy for a random variation of a French sounding word. Go Europe.
Agency forpeople Amsterdam
2019
ROLE
Naming
Milka | Share A Mooment
This project was due to be Milka’s maiden campaign aimed at a younger audience until it got killed in port production.
Focussing on fleeting moments between parent and child, we created a six film campaign of short “10 and “15 second shorts championing the moments from kidhood — from going under the table at tea time or jumping on the bed.
Agency Wieden + Kennedy Amsterdam
2017
ROLE
Script
Brands / Clients / Organisations
Milka
Corona
Web Summit
Ageas
VanMoof
…and more
COMING SOON