Outside We Come Alive

Corona go by the global tagline ‘This Is Living’ but they can’t use it in Canada. So when we needed to advertise beer in The Great White North we had to think of some new lines for an OOH campaign.

This brand likes people to go outside – apparently we spend over 90% of our lives covered by a roof and four walls – so we decided to tell Canadians what exactly happens when you venture into the outdoors.

AGENCY Wieden + Kennedy
CREATIVE DIRECTORS Mark Bernath, Alvaro Sotomayor