Corona
Posts From Paradise
Credits
AGENCY Wieden + Kennedy
CREATIVE DIRECTORS Mark Bernath, Alvaro Sotomayor
PHOTOGRAPHERS Woody Gooch, Morgan Maassen, Chris Searl
ACCOUNT MANAGER Thomas Missault
Corona is the most followed beer brand on Instagram, by miles.
Taking over the brand’s social copywriting responsibilities in February ‘17, I wrote lines for the core material; Posts From Paradise.
After writing about 7, 837 lines, the feed grew by over 250, 000 followers during my tenure, adding GIFs, sticker GIFs and YouTube bumpers as part of our content.
A small selection of the posts are below.
