Jacob Douwe Egberts
Where We Come From

Credits

AGENCY Cloudfactory
DIRECTOR Robin de Puy
DOP Maarten van dem Rossem
CREATIVE DIRECTOR Peter Hamelinck
CREATIVE Thomas Walton
EDITOR Tim Roza

Coffee wakes most of us up every day, yet most of us don’t know the first thing about where it comes from.

That’s why JDE, more commonly known as Douwe Egberts, wanted to remind themselves and their employees where their roots are, in this case – Honduras.

As part of a new sustainability plan, we visited targeted Honduran farmers during the harvest season to hear stories of what the coffee industry and their land has given them.

These films are a homage to the humble, back-breaking beginnings of the stuff we all
take for granted.